ELIN cosmetics was founded by make-up artist and beauty journalist Sabine Peeters. Since 2007 she has been working full-time in the beauty industry and has developed a style in which she wants to emphasize the beauty and personality of her clients. Makeup should give strength, not create insecurities.

With this attitude, Sabine started a series of Instagram tutorials during the first lockdown, with the aim of surprising the viewer every time with an injection of color, fun and confidence. The videos were received with enthusiasm, but the same question always arose from Sabines' followers: “Where can I find makeup brushes that are high-quality, animal-friendly and reliable?”

A fair comment, because the right tools make make-up application more hygienic, correct and finer, making them an essential part of a kit.

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Sabine set to work with these propositions and immersed herself in the production world of make-up brushes, where she could use her years of experience as a make-up artist to create the right starter set.

“A brush is an extension of your hand, so it has a major influence on the result of your makeup look.”