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Our story

ELIN cosmetics is founded by makeup artist and beauty journalist Sabine Peeters. She has been working full time in the beauty industry since 2007. Over time Sabine developed her own approach where she wants to highlight the beauty and personality of her clients. Makeup should empower, not create insecurities.With this philosophy in mind, Sabine created a series of Instagram tutorials during the first covid-lockdown. She wanted to surprise her followers with an injection of colour, fun and assurance. The videos were enthusiastically received by her followers but one question always returned: “Where do I find makeup brushes that are durable, animal friendly and reliable?”.A fair point, because the right tools provide a more hygienic, accurate and precise makeup application. Brushes are an essential part of any makeup kit.

Sabine got to work and dived into the world of makeup brushes manufacturing. During this process she was able to apply her years of experience as a makeup artist to put together the perfect starters kit.


“A brush is an extension of your hand, it has an immense impact on the final result of your makeup look”


“ELIN cosmetics is more than a brand, it's a community.”

Makeup is a multi-facetted subject: we can experiment with colour, texture and shape. It also allows us to try out new trends or highlight and feed certain parts of our personality. Makeup can give you that last pinch of confidence to accentuate your favourite features.

With the right tools in hand, it is time for you to get started and try out these different facets.

And you don’t have to do this on your own! ELIN cosmetics is more than a brand, it’s a community that gives everyone the chance and the space to learn more about makeup. With our realistic tips and tricks, we let you develop your skills at your own pace.

mission statement


No Photoshop Pledge

at ELIN Cosmetics, we celebrate the individuality of each person and that does not include extensive use of photoshop! We honour skin spots, wrinkles, pores and shapes. Photo editing only takes place in situations of force majeure and inadvertence, or when decor and background adjustments are made.

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